BRAND EQUITY:
Suppose for a moment that the (Donald) Trump brand had been worth $100 before he entered politics. Knowing what you know now, what do you think this brand is worth today?
BRAND LIQUIDITY:
Suppose for a moment that the (Donald) Trump brand had been worth $100 before he entered politics. Knowing what you know now, what do you think this brand would sell for today?
BRAND LEVERAGE:
Suppose for a moment that the (Donald) Trump brand had been worth $100 before he entered politics. Knowing what you know now, how much would you lend this brand today?
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