Oscar Wilde thinks “imitation is the sincerest form of flattery”.
I think it’s bullshit.
In the corporate world it’s trademark infringement. T.I. cases are challenging to say the least – which is why companies like this skirt the law, because leveraging an existing brand builds awareness faster and helps sustain their brand’s memorability.
Can I make a logical + strategic case for trademark infringement? Yes.
Should I? No. It’s unethical.
If this happened to you personally – you’d sue me for identity theft.
If your agency or design shop comes to you with a trademark infringement strategy or tactic, think very long and very hard. What does that (behavior) say about you personally, about you as a brand manager or about the brands you manage?
What you put out in slices will come back to you in loaves.
Be careful what you “put out”.