CARELESS, EXPENSIVE MISTAKES – PART II

Not a week later I got a letter from Mr. Shane Little, Sales Representative with Andrew Ipekian, Broker | Keller Williams Referred Urban Realty, Brokerage. Eight short sentences long, the letter featured one major error that anyone reading the letter, with a bit of care, would catch.

I sent Shane a note as well.

He tried calling me and then dropped by - acting like the mistake was nothing for me to worry about.

I tried explaining to Shane that I wasn’t worried at all. I was actually trying to be helpful. Instead of saying thanks, or you’re right, I’m wrong, Shane soldiered on and tried all of the sales objection tactics he knew, or had been taught.

But none of his training had prepared him for me and my simple argument, which reminded Shane (and Yuriy) that (careless) mistakes come with consequences. In this case a sales commission loss of about $45,000.