Changing + declining brand values

I grew up in a very religious Christian household. Sunday was a day of rest + worship. I got to wear my best cloths to church and read out of the books that helped parishioners keep the faith; the bible, the hymnals and the catechism.

Compared to other books in our home, the quality of these three spiritual reference books was far superior to the school books and storybooks that we had at home – except maybe our Encyclopedia Britannica – the forerunner of the world wide web.

Religious books were manufactured, distributed, used and cared for differently. Those differences helped make them special. And special = premium priced.

When I saw this box lid in the garbage, it reminded me of how fundamental religion was in my grandparent’s generation (1890 – 1970), how its hold on secular society was challenged and altered in my parent’s generation (1920 – 2010) and how it’s become deconstructed, devalued and commoditized in my generation (1950’s to present).

Along the way the “value” of many religious brands, and many other brands we once held dear, have changed, declined - or died.

Many mass produced products have become ubiquitous and can no longer defend a premium brand or price proposition because cheaper does not equal better.

“Everything Christian For Less” puts a whole new spin on the price + value of your relationship with God.