So, like you don't know me - but I know all about you?

Imagine if I sent you a report that included the following intimate and highly detailed information about you for the past month - or year.

• All of your personal and professional online activity – web & social media.
• Where, when and to whom you made a call, text or e-mail message.
• Where, when and from whom you received a call, text or e-mail message.
• Where you went and with whom, for how long, and how each of you went home. 
• The route(s) you took from home to and from work.
• Where you shopped, or stopped for a break along the way.
• When you walked, biked, used transit or personal transport, where you went.
• The amount of time it took you to get from point A to B and the calories you burned to get there.
• The amount of time you spent in your home last month broken down to minute.
• How many hours you spent at work, at home, sitting, standing, exercising, relaxing, sleeping (including REM and non-REM sleep).  

I then suggest you pay me a fee – lets say $40.00 per month – and I’ll optimize:

• your home’s lighting and temperature.
• when and how you should go to work.
• how to improve the quality and length of your sleep.
• how to improve your fitness (passively and actively).
• how to improve your online web and social presence + scores.    

Now I’ll remind you again – you have never met me. 

Well . . . that's exactly what Google™ will do in the very near future. 

Here’s the latest reason why I predict you’ll see reports like the above soon.   

Google has just announced that it’s buying wearable company Fitbit™. 

In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.” Under the deal, Fitbit will be joining Google itself. It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left it as a separate division under the corporate structure.

According to a separate press release issued by Fitbit, the company will still take privacy for health and fitness data seriously, noting that “Fitbit health and wellness data will not be used for Google ads.” . . . for now.

Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build on for future Android-integrated wearables devices. On the flip side, Google’s software skills and wide developer support could help Fitbit’s smartwatches like the Versa get a little smarter, alongside the deeper software integration with Android that a closer relationship could offer.