Affordable Creative Solutions

I’ve been in the communications business for about 40 years now and the story is always the same: everyone wants to  work on the new big budget (TV) ad series, but no-one has the time to come up with a bunch of “cheap + cheerful” ideas because they add nothing to the creative's resume.*

Oddly enough, I don’t know a single ad agency that doesn’t use entry level pro-bono work to get their feet in bigger doors. 

What I love about this solution – is the “humanity”.

Most of us have entered a hospital through the Emergency department and invariably we feel that we’ve been there far too long, that the care is too slow + impersonal. We forget that the universal health care we enjoy in Canada comes with time and budget contraints that affect every aspect of our experience there. But despite the tight budgets and the multitude of challenges that our health care system faces, someone at this hospital identified a bite-sized problem with a bite-sized solution that helps this hospital show that it does care - even if you don’t think so. 

It’s a simple, affordable, long lasting solution that says “we care” in a language that everyone in the world can understand.

Nice work!  

*Actually . . . . it does. When I see this kind of stuff in a portfolio I see that you’re a media agnostic thinker + that you’re not a prima donna.