What goes about comes about


I was hiking along the Toronto waterfront with my son 12 years ago on a cool fall day just like today. While we had a great time, I lost my red 3-season jacket that I simply adored. Ian and I retraced our route twice to no avail. Whenever I shop for a jacket I compare it to the memory of my red MEC jacket, which they don't make anymore.

Imagine my delight at finding the same red MEC jacket, in my size, at a Winnipeg Value Village store today for only $12.99!

Seems there is a God - and she has a very quirky sense of humor.

Some times you really have to believe it before you see it, and keep searching until you find it.

Ignorance is bliss


10-12-10

Here's a quote from my hero David Ogilvy:

"The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull ... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels."

Unfortunately most Agency's - including Ogilvy - ignore this fundamental truth and hire HR gatekeepers who ensure the agency staff is made up of like-minded individuals who are team players, with category experience: read category exposure. As if (prolonged) exposure is a reasonable measure of intellectual horsepower.

Consistency


My mother is almost 90 now. One of her many grandchildren is about 30. About 10 years ago they struck up a conversation which has yet to come to an end. John calls my mother from Saskatoon (and more recently Halifax) EVERY SUNDAY for about an hour.

When I build personal or commercial brands I look for the operational advantage: what a person or an organization is willing and able to do consistently well over time.

Chance favors those who are prepared


For years my parents toured North America by car two or three weeks at a time. After my father died I found two of his packing lists. One is a bit longer than the other.
My guess is that these list are about 20 years old now and that they were used by my parents for at least thirty years.

In October I'm going to New Zealand. I'm using the tried and true long list as my own 2010 flight-check starting point 50 years after it was written. It's that good!

Here's my father's list in the order it was originally written. "Don't leave home with-out it."

Passport, Glasses, Sunglasses, Street-map, Pad, Pencil, Camera, Binoculars, Radio, Calculator, TV, Compass, Flashlight, Magnifying glass, CDN. $500., U.S. $1,000., Toiletries, Sewing kit, Towel, Suspenders, Socks, Kleenex, Tobacco, Pipe, Antibiotic cream, Hand cream, Pullover, Windbreaker, Underwear, Bathing suit, Goggles, Rainwear, Shoes, Hat, Air-mattress, Blankets, Ground-sheet, Stove, Electric Stove, Thermos, Pots, Auto-repair tools, Motor oil, Top oil, Tire pressure 30PSI, Gas, Bucket, Sponge, Cooler, Flippers, Bible, Books, Pendulum, Suit-case, Sun-hat, Pocket-knife, Long pants, Shirts, Pillow, Car Wax, Vitamins.

Teamwork


Charlie is an urban hunter who specializes in hunting tennis balls. I take him to overgrown fields and woodlands that surround many community tennis courts. "Where's the ball" puts charlie into hunting mode. He blindly follows his sensitive nose which is just an inch off the ground while his tail's wagging action tells me how close he is to his little round quarry. I'm always amazed at where he finds the balls, how many he finds and how fast he finds them. When we work as a team we find even more balls because I am taller, have full colour eye-sight and am able to retrieve balls he finds but can't get at. Charlie and I employ the same basic complimentary hunting skills Charlie and my ancestors used when they first met at the dawn of time. Sometimes it's hard to trust someone who is very different from who you are, how you are, or how you think, but the rewards can be incredible!

charles june 2012