P.M. HARPER SHOWS YOU HOW TO SKIRT OUR NEW CASL LEGISLATION


Stephen Harper 2014-12-15 at 10.05.37 AM

While I spent a lot of time last summer helping clients get on the right side of the CASL anti-spam law in letter and spirit, let me say that I do NOT fully understand theb law. I work with those I know and with those who give me their e-mail to use so that I can correspond with them. There are no strangers in my data base. I subscribe to the spirit of the law because I, like all those I work with, hate spam.

As such this linked in invitation was a bit of a surprise.

With this invitation P.M. Harper demonstrates the ability to legally spam Canadians is still very real provided you know the law and are willing to skirt the spirit of the law.

He’s also showing you that his anti-spam promises and deliveries are meaningless to the current ruling party.

 

December 15, 2014, 8:33 am

::  Stephen Harper asks to connect with Frank Wehrmann on Linked In.

June 30, 2014

::  Harper Government Delivers on Commitment to Protect Canadian Consumers from Spam and Online Threats.

April 4, 2014

::  Harper Government unveils plan for Canada's digital future.

January 23, 2014

::  Canada's Anti-Spam Legislation Enforcement Agencies Sign Memorandum of Understanding.

Other options

a.  The P.M.'s new P.R. Director does not know the law.

b.  The P.M.'s office is laying track for the next election.

c.  The P.M. has found my blog and seen the light.

 

Buffini and Company. Listen, listen + learn.


What you do every day

I spent the last two days at a business performance improvement seminar designed for realtors by Buffini and Co. out of Carlsbad CA. staring Brian Buffini, the top trainer in N.A., and his best friend Joe Niego, the top listing agent.

Both built their empires one customer at a time.

And by providing superior insights to the transaction, developing superior handholding skills and developing a business model that holds them accountable to themselves, their team and their clients, these gentlemen have turned the real-estate skill-sets into an art form. And into amazing businesses that grow by referral.

What these guys bring to the table – and the caliber in which it’s delivered is simply stunning.

Don’t be fooled by their less than stellar website. This is the top shop for realtors – and any small business that wants to live the good life and build their business by referral. http://www.buffiniandcompany.com/

 

When the heart and mind dance together


I was listening to the CBC recently and listened to a fellow talk about how what he does needs to be scrutinized by the lens of reason and the filter of faith.

I loved it!

Years ago the President of MacLaren Advertising, Canada - Tony Millar – taught me that great ad will compel the heart and give the mind permission to believe.

It’s taken me decades to learn how to create ads like that myself: to tell stories that are accepted and embraced by the heart and the mind.

Needless to say I don't do many retail ads.

I’m good with that.

 

Applied Neuro-linguistic Programming


Recently I wanted a junior designer to lead a big presentation. The Agency’s senior manager thought he was not be ready for the job because the client was a seasoned marketing pro. His attitude really pissed me off because he’s not big on training, and I am. So I pulled out my secret weapon: NLP. In an hour I positioned the challenge, re-framed the situation, had the Jr. D. step into the void and showed him how to turn the challenge into a win for him, his career, the agency and the client in a handful of elegant little moves and turns of phrase. Then I asked him to take my advice and the presentation deck home the night before and practice.

While I had never dealt with this client, the meeting went just as I promised him it would: great! After the meeting I asked the Jr. D. to write me a short essay on what worked, why and how he could turn what he learned in that meeting into his own formula for success. Below is an anonymous version of his perspective. I’m very proud of this kid b/c he’s seen the light: with proper preparation, planning and practice the world can be your oyster.

THINK, DESIGN, THINK, WIN

How we sold the CLIENT OUR website design:

• We delivered great work,

• the brief was clear and on the mark,

• we had a solid understanding of the workings of the CMS website template + extensions we wanted to recommend,

• and preparation for the client presentation all contributed to a great sell.

Our designs for the client’s website are good work. I would stand by these designs all day long because they were professional and the aesthetic has improved from their current site.

The project brief was accurate and to the point, so the client expectations were perfectly clear.

We worked closely with our web designer to take advantage of the CMS website template + extensions. We pushed each other to design and research the best possible execution for our ideas.

Preparation for the client presentation was also key. Taking time to consider how to structure the introduction took the pressure off of having to come up with something clever on the fly. I also practiced how to delver my opening comments and present the designs.

Because I sat right across from the client, I could see the clients face light up and immediately become engaged as soon as I thanked her for coming down to our office.

It also think it helped to briefly outline what we were going to present and address any concerns we feel the client might have. In this situation we made it clear that a creative team with a wide range of experiences worked together to deliver this creative solution.

To wrap it up, I asked if she had any questions before we began the presentation. This is a simple way to pause and collect your thoughts.

For me, the introduction was the hardest part because after breaking the ice and taking control of the meeting with the introduction, I started to relax and presenting the actual designs went much smoother because of it.

We took her page by page, explaining the designs from top to bottom. We explained what we did, and why we did it. We offered options and we outlined the pros and cons of each.

This whole process has been a great experience for me.

Thanks for all your help Frank.

 

Discipline


My mother’s been very ill for the last month. At 93 that’s not good. So I’ve been spending most of my “spare” time with her or working with my sisters to arrange long term care for her.

It has affected my professional focus and put a big dent into some of my elective social media “work”.

  • The two books I’m working on have ground to a standstill.
  • My Blog isn’t being refreshed (as regularly).
  • And my Google+ account is all but abandoned.
  • Facebook remains the most active because, like Twitter, it takes very little time to pop a post.
    • Twitter will thrive until something faster comes along. Just as newspapers once did.
    • For many of us, the long copy or duration media are NOT gone. They’re just on hold to be savored when we have “time spare time”: holidays or retirement.

The shortage of time, is at the heart of all long copy or long duration media changes around us today.

My situation also reminds me of a great little story David Ogilvy used to tell about one of his creative team members.

“He arrived on time, took off his hat and coat and leaned into his tasks. Every day at 5 O’clock sharp he rose, put on his hat and coat and left. Have you any idea what amount of discipline that requires?”