For people, brands + agencies

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Because all you say and all you do helps your customers believe that they have come to the right place, or the wrong place, I design marketing and advertising communications around your sustainable operational advantage(s).

Here's how I help people + brands achieve their objectives.

The Discovery Session. Because good work takes time, candour and trust, I start with a discovery session that frames your challenge and helps me determine if I can help you identify a relevant + sustainable brand building advantage. 

Creative + Media Presentation + Selling Skills. If you want to improve agency productivity along with your 1st proposal sell-through rates, this service is for you. I’ll show you how to think through + prepare bulletproof creative + media presentations for senior clients that make your agency + clients look good. 

Clear Vision. Without one you’re just playing bumper cars on the road of life. While it's a fun way to explore your options, it’s not a good way to get ahead. Nothing of significance is achieved without a clear, compelling vision. 

Smart Strategies. My creative + media strategies connect the organization's present situation to its goal on intellectual, emotional and practical levels. My smart strategies are designed to reflect your agency’s operating philosophy and respond to your client’s (brand) needs. 

Practical Tactics. Because all that we say and all that we do helps our customers believe that they have come to the right place or the wrong place, my practical tactics make brand operations the hero. Price is what you talk about when there's nothing else to say. If price is all you can talk about, I'm not the man for you. 

Positioning, Reframing and Repositioning. I use Neuro-Linguistic-Programming (NLP), a transformative behaviour modeling tool developed and taught by Dr. Richard Bandler + John Grinder, to lay a solid foundation for long lasting, positive change in communications and behaviour.

  • Positioning is used to identify and find support for your USP, 
  • Re-framing is used to change how you look at your customers, and 
  • Repositioning can be used to change how prospects look at you. 

Campaign Thinking. When I design an ad or a message, I always ask myself "how do I pool this idea out into other versions and into other media?" Campaign Thinking teaches you how to get all of the brand’s media and messages to work together as a cohesive whole, over the course of the year – and the years to come.  

Critical Thinking. This is a tough one because “we don’t know what we don’t know”. What I do know is that the longer you stay in Marketing and the more you move around, the more you’re exposed to. Think about what you knew in grade one versus grade 12. And now. Big difference huh? Critical Thinking coaching helps young creative, media and account service teams punch far above their weight-class by ensuring they know what questions to ask – and why.  

Ethical Up-sells. This is the most valuable + the most value-added service that I offer. This service helps creative, media and account teams turn short-term project based relationships into long-term service fee relationships by turning the supplier into a partner. 

Consumer Research. Because it takes well-informed visionaries to lead great brands, my services menu includes direction on the design and interpretation of proprietary, syndicated, qualitative and quantitative research tools used for brand-alignment and to understand why some of their customers love them while others leave them. 

In-Box Thinking. Sometimes you just need a little professional reality check or an objective ear from someone who is not trying to claw their way past you on the corporate ladder. Well . . . I hear you, and I am here for you. 

 

The way of the Jedi. You know what this is + you know who you are.

 

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