For people, brands + agencies

Because all you say and all you do helps your customers believe that they have come to the right place, or the wrong place, I design marketing and advertising communications around your sustainable operational advantage(s).

Here's how I help people + brands achieve their objectives.

The Discovery Session. Because good work takes time, candor and trust, I start with a discovery session that frames your challenge and helps me determine if I can help you identify a relevant + sustainable brand building advantage.

Creative + Media Presentation + Selling Skills. If you want to improve agency productivity along with your 1st proposal sell-through rates, this service is for you. I’ll show you how to think through and prepare bulletproof creative and media presentations for senior clients that make your agency + clients look good. 

Clear Vision. Without it you’re just playing bumper cars on the road of life. While it can be a fun way to explore your options, it’s not a good way to get ahead. Nothing of significance can be achieved without a clear, compelling vision.

Smart Strategies. My creative + media strategies connect the organization's present location to its desired destination on intellectual, emotional and practical levels. My smart strategies are congruent with your agency’s operating philosophy as well as your client’s (brand) terrain, culture and community.

Practical Tactics. Because all you say and all you do helps your customers believe that they have come to the right place or the wrong place, my practical tactics make your operations the hero. Price is what you talk about when there's nothing else to say. If price is all you want to talk about, I'm not the man for you.

Positioning, Reframing and Repositioning. I use Neuro-Linguistic-Programming (NLP), a transformative behaviour modeling tool developed and taught by Dr. Richard Bandler + John Grinder, to lay solid foundations for long lasting, positive change in communications and behaviour. For example:

  •  Positioning is used to identify and find support for your USP, 
  • Re-framing is used to change how you look at your customers, and 
  • Repositioning can be used to change how prospects look at you.

Consumer Research. Because it takes well-informed visionaries to lead great brands, my services also include direction on the design and interpretation of proprietary, syndicated, qualitative and quantitative research with recognized research houses like Ipsos Reid™ and J.D. Power™ and Millward Brown™. I also create small on + offline research and brand-alignment tools that help small organizations understand why some customers love them and others leave them.

In-Box Thinking. Sometimes you just need a little professional reality check or an objective ear from someone who is not trying to claw their way past you on the corporate ladder. Well . . . I hear you, and I am here for you.

 

The way of the Jedi. You know what this is + you know who you are.

 

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