THEN . . . 

Long before the internet, computers, cell phones, (Motorola) mobile hand sets and pagers, sales organizations used weekly, monthly, quarterly and annual business meetings and (in-house) training sessions to help them instill a sense of loyalty in their field sales force. The meetings also helped all those not working in the head office to remain connected to their peers and to refresh their personal business network. Importantly, most of these people also spent a significant block of time working \ training with head-office managers before they were let loose in their “territory”. 

They knew the management team – and it knew them. 

TODAY . . .     

A recent study in the Economist suggests that the majority of people would quit their current job if they were “forced” to go back to the office “full time”. Given that most media are telling us that most organizations are looking for qualified staff, the employment prospects look pretty good for those who want to keep working remotely (F\T). Especially because working remotely allows them to earn big-city wages while working from a small-town home with zero clothing, lunch, parking or commuting expenses (car depreciation and insurance). 

A WHILE FROM NOW . . . 

Life in the small-town home you moved to a few years ago is great. Your work is challenging, the pay and benefits are great and the core hours are 9-5. There’s lots of time for family, friends and outside interests. While small town entertainment options and social attitudes are a pain sometimes, it’s nothing compared to how your friends describe the current big-city slog. 

A management change at head-office changes everything. Those who are in charge of business management, business development and staff development don’t know you, don’t recall talking to, or zooming with you, and couldn’t pick you out of a crowded room if their lives depended on it. They decide that they no longer require your services.

Now what?

The local warehouse jobs pay minimum wage – and you start at 8 a.m.

Your 500+ Linked In network is silent. When you see an opening, it’s between 200 and 2,000 km. away. Your resume submission is No. 150. 

Thanks for your interest and your submission. They wish you all the best with your future endeavours. They’ll call you if . . . 

Some of your friends were laid off too, but the one who had been going into the office F\T or P\T have already landed elsewhere – often with Management’s help. All of their in-management’s-face-time has really paid off. They have multiple leads for other interesting opportunities but they can’t help you because their network doesn’t know you, your personality, style or work.   

They wish you all the best with your future endeavours. Keep in touch!

You’re on your own pal. 

This is what millions of short-sighted people who love working from home full time will experience in the next 2-12 years. Those who will do well in the future are the same as those who did well before the COVID driven work-from home paradigm shift kicked in. Their priority is “Climbing the corporate (or economic) ladder better than their peers do” in order to achieve financial independence by a reasonable age. Say 55. Their focus is not on “work-life balance”.

There’s no right or wrong here per-se. As long as you choose your path with your eyes wide open – fully aware of the repercussions.

Enjoy your day and your journey.

Another wonderful example of simply great advertising. 

I just LOVE this line drawing because it's the essence of all great art, and advertising: a good idea that's presented clearly. 

When I was a kid my father took me to CTC to buy me a wagon so-that I could take on larger paper routes; I delivered the Toronto Telegram. In my teens I went there, with my own money, to buy parts for my bike. When I got my 1st car and it needed service - CTC. All my camping supplies - CTC. 

It was, and still is one of my favourite stores. 

I quite like this ad. The graphic speaks to the company's roots and the copy does a nice job of summarizing the company history - and telling you why CTC is still a relevant retailer today.

Happy Birthday CTC.