Clear communication visions, smart strategies and practical tactics are what I still do for select clients. How I do them is unique. Here’s a quick overview.
The Long Interview Because good work takes time, candor, transparency and trust, I always start with a long discovery session.
Vision Clear vision is everything. Nothing of significance is achieved without a clear, compelling vision. You need to see it and believe in it in order to be motivated to achieve it.
Strategy My strategies are customized brand travel itineraries designed to connect your brand’s present situation to the desired destination on the intellectual, emotional and practical planes. My strategies inspire the heart and motivate the mind to work together to achieve the vision.
Tactics Because all you say and all you do helps your customers believe that they have come to the right place or the wrong place, my communication tactics are designed around your operations, not price. Price is what you talk about when you have nothing else to say.
Blue Highways For those who are looking for a forum that leads individuals and groups to new ways of seeing, thinking and doing things on the highways and byways of life, this process is for you. Blue highways can help organizations and individuals decide if they should take the road less traveled or stick to a more popular path.
Positioning, Reframing and Repositioning This process increases productivity, customer satisfaction and sales by laying a solid foundation for long lasting, positive cultural change for your team and your brand.
Telemetry Good research supports good management and enables the development of superior brand strategies and tactics. Great brands are built and led by informed visionaries, not by ignorant gatekeepers. Free research, especially many of today’s online white papers, are biased and myopic; as are all the free "Best Practice” reports posted online. Most have nothing to do with your business or your brand. My corporate research experience includes the design and the interpretation of proprietary, syndicated, qualitative and quantitative research as well as the design and management of bridging research with respected local and international research houses like Ipsos Reid™ and Millward Brown™. At the other end of the spectrum, I've helped small organizations understand why their customers love them or leave them by designing and deploying affordable, creative and insightful survey tools.
Forensic Communication Audits When sales drop and brands flop, a forensic audit can help you understand what went wrong and why. A Forensic Communication Audit is a smart, insightful tool designed to get your brand back on track quickly. Please note: this service is not designed to help you point fingers; it’s for brands that want to make the good better, and the better best.
Personal Branding Professionally, this process helps those of influence understand who they are, what they stand for, and why they're the best person to deal with. This is not about social media best practices. It's about your own journey, finding your voice, and marching to your own drum.
Frank Second Opinions Sometimes you just want a frank second opinion from someone who has nothing to gain from your decision. I hear you and I’m here for you. I'll call it as I see it since I'm Frank by name and nature.