Clear communication visions, smart strategies and practical tactics is what I do. How I do them is unique. Here’s a quick overview.
The Long Interview
Because good work takes time, candor, transparency and trust, I always start with a {long} discovery session.
Vision
Clear vision is everything. Nothing of significance is achieved without a clear, compelling vision. You need to see it and believe in it - in order to be motivated to achieve it.
Strategy
My strategies are customized brand travel itineraries designed to connect your brand’s present situation to the desired destination on the intellectual, emotional and practical planes because great strategies inspire the heart and motivate the mind to work together to achieve the vision.
Tactics
Because all you say and all you do helps your customers believe that they have come to the right place or the wrong place, my communication tactics are designed around your operations, not price. Price is what you talk about when you have nothing else to say.
Blue Highways
For those who are looking for a forum that leads individuals and groups to new ways of seeing, thinking and doing things on the highways and byways of life, this process is for you. Blue highways can help organizations and individuals decide if they should take the road less traveled or stick to the popular paths.
Positioning, Reframing and Repositioning
This process increases productivity, customer satisfaction and sales by laying a solid foundation for long lasting, positive cultural change for your team and your brand.
Telemetry
Good research supports good management and enables the development of superior brand strategies and tactics. Great brands are built and led by informed visionaries, not by ignorant gatekeepers. Free research, especially many of today’s online white papers, is biased and myopic. As are all the free "Best Practice” reports posted on Linked In™. Most of them have nothing to do with your business or your brand. Most people and sites are just trading old, useless information for a chance to work on your business by sending you their boring newsletter.
My corporate research experience includes the design and the interpretation of proprietary, syndicated, qualitative and quantitative research as well as the design and management of bridging research with respected local and international research houses like Ipsos Reid™ and Millward Brown™.
At the other end of the spectrum, I've helped small organizations understand why their customers love them or leave them by designing and deploying affordable, creative and insightful survey tools.
Forensic Communication Audits
When sales drop and your brands flop a forensic audit can help you understand what went wrong and why. A Forensic Communication Audit is a smart, insightful tool designed to get your brand back on a relevant track quickly. Please note: this service is not designed to help you point fingers. It’s only for organizations that really want to make the good better, and the better best.
Personal Branding
Professionally, this process helps those of influence understand who they are, what they stand for, and why they're the best person to deal with. While this process can get very personal, it's not about social media best practices. Personal branding is about your human journey, finding your own voice, and marching to your own drum.
Frank Second Opinions
Sometimes you just want a frank second opinion from someone who has nothing to gain from your decision. I hear you and I’m here for you. I'll call it as I see it since I'm Frank by name and nature.