When President Kennedy gave this address to our Canadian Parliament on May 17, 1961, I was six years old and our close friends, also post-war German immigrants, had just moved to the U.S. "Why aren't we moving there as well?" I wondered.
When I was twelve, I went to visit them with my sister and parents in Stuart, FLA.
Wow.
In 1971 and 1972, when I was sixteen and seventeen, I was a member of our high-school choir and got to go on music exchange tours with schools in West-Chester, Pennsylvania.
Amazing.
Since then, I've been to The United States, at least twenty times, for business and pleasure.
I looked forward to each trip because I was going to see my neighbour and friend.
President Kennedy’s vision, expressed and framed over 60 years ago, had become my frame of reference for our two countries as well.
I suppose I took it all for granted.
Despite these turbulent times, I pray that, in the long run, President Kennedy’s vision will prevail.
Geography has made us neighbours.
History has made us friends.
Economics has made us partners.
And necessity has made us allies.
John F. Kennedy’s Address to Canadian Parliament.
May 17, 1961.
Source: JFK Library
My mentors encouraged me to Keep It Simple Stupid.
And edit, edit and edit.
That was fourty years ago.
Source: The Economist, January 2024
Measuring the success of an ad depends on the goal that you have set for your ad. Different goals require different metrics to evaluate the performance of your ad. Here are some common goals and metrics that you can use to measure the success of an ad:
These are some of the many ways that you can measure the success of an ad based on your brand's goals.
There are many other factors that can affect the success of an ad such as the quality, creativity, timing, and placement of your ad. You also need to consider the context and behavior of your audience and how they respond to your ad.
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You can also use that data to inform the design of surveys and focus groups to help refine the campaign effectiveness off and on line.
The most important lessons I learned from my time working with American Express and Oglivy & Mather Advertising.
Banksy