Simple + Brilliant

This is the back of a cookie bag from Subway IP Inc., telling me in 35 languages that my cookie may contain peanuts.

This page is from a typical IKEA furniture assembly brochure.

While there are five pages, also in 35 languages, warning of a possible tipping hazard, the other 30 pages get the assembly instructions across without any words at all.

IKEA is the conservation conscious global flat-pack furniture design + distribution leader. Had IKEA not made a serious, long-term commitment to illustration-driven-assembly-instructions over 50 years ago, they would probably be one of the world’s largest publishers + polluters today.