Microsoft co-founder Paul Allen dies


Paul Allan

 

 

Adopt This Brand Philosophy


This is your brand.

It’s something or someplace that your customers should love to be with. If you don’t care for it, why should they? If your brand is getting stale, change it up. If you don’t care for it, quite and make room for those that do. Go meet your customers where they love + use your brand because great brand. Where it makes people feel better and offers enduring value. Great brands ride high on the waves of public opinion, they support the things we love and help us get through the tough stuff. They can start days, conversations, romance and conflict. And they can help end them too. They can ignite and fuel the passion that helps us make the most of ourselves and every moment of our lives. Great brands encourage us to give of ourselves - "to go high when others go low." They give back to our families, our communities, our country and make the world a better place for us and our children. They are good + wholesome. They're built to last and infused with dynamic passion because when passion dies brands fade away.

So be bold + brave. Be passionate.

Be filled with anticipation and wonder because your brand could change the world for the better today.

Tomorrow.

Forever.

 

 

Medical Cannabis Evidence Guide


Medical-Cannabis

Healthcare professionals now have access to the best available evidence on the use of medical cannabis via a timely resource from the Canadian Pharmacists Association. The Cannabis for Medical Purposes Evidence Guide offers a curated summary designed to guide HCP’s on the possible uses of medical cannabis and cannabinoids for a variety of indications. As research is constantly evolving, so too is the guide, which is accessible via www.pharmacists.ca

 

 

My Wheel of Forture


While I first published this about seven years ago, it's one of those little nuggets that helps the whole organization do better.

This is what we need to understand and do to win the day, week, month + year and why we need to do it.

We sell communications. Period.

  • We make more money if we find new clients that fit our prospect profile with lots of marcom problems that are easy for us to solve in a way that the client loves and other agents have not thought of.

The sales team gets the client + the account group takes the order.

  • We make more money if we can relate to the client and the business and zero in on the problem to be solved quickly + accurately.
  • We make more money if the account group defines the business problem quickly + accurately.

Creative cracks the problem + designs solutions.

  • We make more money if the creative team can solve the problem the 1st time round and then move the problem into production.

Production makes it efficiently. Media places it effectively.

  • We make more money if the project is produced correctly on time + budget based on past production estimates.
  • We make more money if the project is placed correctly on time + budget based on past audience estimates.

Account Service helps sell the Creative, collects the money + asks for more work.

  • We make more money if the Account Group “sets the Creative Team up to win” and helps the Agency sell through the 1st round of creative.

We sell communications. Period.

  • We make more money if the client likes how we ran the last job and is willing to trust us with another project or campaign.

 

 

Lessons on business from Lawrence Levy


LawrenceLevy

I attended an event that featured Lawrence Levy, the gentleman who helped Steve Jobs make Pixar a billion dollar household name. Mr. Levy was there to tell us how he ended up at Pixar (Steve Jobs called him), what he found when he got there (a weird money losing mess with lots of upside potential) and how he turned Pixar into an animation powerhouse (by focusing on their USP and their unfair disadvantage).  

Here are the key points that he made that evening. While I learned most of them years ago (and credited my mentors below each lesson), I’ve recapped them here because these lessons pay dividends throughout your business life – and maybe beyond that one as well.

Passion is not a substitute for knowledge.

  • Roger Gallerini, V.P. BBDO, Detroit.

 

Don’t hire people who are like you.

  • Judith Elder, V.P. Ogilvy + Mather, Toronto.

 

Step back and assess things before you act.

  • Howard Breen, CEO, MacLaren McCann (U.S.).       

            

It’s more import to get to the right answer than to be right.

  • Hugh Dow, V.P. Media Operations, MacLaren Canada.

 

Giving the create team control is scary.

  • Every single account director that I’ve met in my career. 

 

Be open-minded and nonjudgmental.

  • Julia Wehrmann, my mother.

 

Remain open to what comes your way.

  • Julia Wehrmann, my mother + Charlie Convey, my poodle-man + creative muse.

 

People need to want to change (their own stress levels). You can show them a new way but you can’t force the new way upon them. 

  • Psychology 101 at Ryerson and Dr. Richard Bandler, NLP Founder.