CLEAR VISION, SMART STRATEGIES + PRACTICAL TACTICS FOR BRAND BUILDERS

Since 1978 I've been helping products and brands discover and promote their advantage. Since 2001 I've been helping people with their personal branding too.

With Charlie, my constant companion and creative muse, I support individuals, brands and agencies as a creative problem solver and a creative coach.

I provoke and challenge the status quo in order to open up and explore the vast mental divide between where your brand is and where you'd like it to be. The epiphanies we find along the way lead to the design and development of a clear vision, smart strategies and practical tactics that allow you to achieve your goals in a manner consistent with your personal or corporate beliefs + values.

FrankandC-adjusted-BW This is me and Charles Convey, my Creative Muse, Mentor and Constant Companion captured by Piotr Organa.

CLEAR VISION. Clear vision is everything. Without it you’re just playing bumper cars on the road of life. While that can be a fun way to explore your options, it’s not a good way to get ahead. Nothing of significance is achieved without a clear, compelling vision.

SMART STRATEGIES. My smart creative and media strategies connect your organization's present location to your desired destination on intellectual, emotional and practical levels. My strategies make sense in the context of your brand’s terrain, culture and community.

PRACTICAL TACTICS. Because all you say and all you do helps your customers believe that they have come to the right place, or the wrong place, my practical creative and media tactics make your operations, and not your price point, the super hero. Price is what you should talk about when there’s nothing left to say. And if that’s all you want to say, I’m not the man you want to talk to.

My unique approach and extensive experience enable me to do really great work for people and brands that want to go their own way.

 

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