What makes a good ad great?

A great ad is relevant to its target audience and understands their needs, wants, problems, and desires, and offer one or more appealing solutions.

It speaks the language of the audience and uses images, words, and sounds that resonate with it.

A great ad is original and creative. It stands out from the crowd and catches the audience’s attention. It surprises, delights, or challenges them with something unexpected or unconventional.

A great ad uses humor, emotion, storytelling, or some other techniques to make a lasting impression.

A great ad is clear and concise - delivering a single, focused message that is easy to understand and remember. It avoids clutter, confusion, or distraction that might dilute the impact of the message.

A great ad uses visual and verbal elements that complement each other and reinforce the message.

A great ad is honest and trustworthy. It does not make false or exaggerated claims that might damage the reputation of the brand or the credibility of the message.

It can ALWAYS provide evidence or testimonial to support its claims and shows respect for its audience. A great ad don’t insult, offend, or deceive the audience.

A great ad is persuasive and action-oriented. It convinces the viewers that their need or desire for the advertised product or service should be acted on as soon as possible.

It provides a clear and compelling call to action that tells the viewers what to do next and why they should do it.

Great ads create a sense of urgency, scarcity, or exclusivity that motivates the viewers to act.

These are some of the qualities that can make a good ad a great ad. There are many other factors that can influence the effectiveness of an ad, such as the medium, the timing, the message frequency, message reach, the ad budget, and the competitive environment. But by following these principles, you can create ads that are more likely to achieve your advertising goals.