Ai and Branding

Recently Linked In asked me the following question: “How can you build and maintain brand authenticity in the age of artificial intelligence?”

Here's my perspective:

Regardless of where I go or which channel I communicate through, I am Frank (by name and nature).

Some people \ clients \ brands really like and respect my approach to MARCOM while others don't. That is as it should be; as an individual, and as a brand, I can't please all of the people all of the time. 

POSITIVE:

Ai can help me find more people who like my approach to MARCOM. 

NEGATIVE:

Ai should NOT be used to create 25 shades of "Frank" to artificially expand my audience because all I'll get is a short-term pop in sales - until my brand-fraud is revealed and all of my brand equity is lost.