The Lucky Strike Diet

About a hunderd years ago, in the 1920's, when advertising standards were lax and cigarette research non-existent, the U.S. Lucky Strike brand came up with this really BIG idea; encourage women, who want to loose weight to reach for a Lucky Strike cigarette instead of a snack.

So hard to believe you say. 

What were they thinking you say. 

That would NEVER happen today you say.

With the benefit of my age and time, I see it differently.

Invariably a big idea begins as a creative solution to a practical challenge - but goes the extra mile in that it manages to slip through or past all of the current 'restrictions' governing the use and promotion of a product or service.