Canada Post DM Promotion

I love this C.P. D.M. promotion for a few reasons.

It reminds us that a hand-written note is still a very affordable gift to someone, and for the recipient a keep-sake that will be probably be kept a lot longer than a text message or an e-mail (along with special birthday and x-mas cards).

It reinforces the Canada Post brand’s value at a time when many boxes delivered by C.P. are branded Amazon. 

For Canada Post it’s a VERY affordable test given they own the infrastructure.

Response rates are very simple and easy to track right down to FSA.

It reminds household residents who received this piece and      are employed in an advertising or marketing capacity that Canada Post DM is a VERY smart and VERY viable alternative to unaddressed mail and online marketing.

Lets hope Canada Post remembers another core rule of DM: message frequency. Make sure this is not the 1st and last reminder.