Deep Blue, Chess, AI, Advertising + You

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Deep Blue versus Garry Kasparov was a pair of six-game chess matches between the world chess champion Garry Kasparov and an IBM supercomputer called Deep Blue. The first match was played in Philadelphia in 1996 and won by Kasparov. The second was played in New York City in 1997 and won by Deep Blue. The 1997 match was the first defeat of a reigning world chess champion by a computer under tournament conditions.


Since then artificial intelligence has made exponential + pervasive advances in every imaginable field, including Google’s algorithms that use billions of data points to serve up region, time + situation relevant ads to us 24/7 the minute we go on line with any personal device. Here's but one example;

  • Facebook’s AI Engineering team are applying their considerable knowledge + talents to their new shopping platform. They’re using AI to help develop algorithms that understand objects + relationships the way we humans do. They're leveraging state-of-the-art visual + image recognition models to improve the way people buy, sell and discover.

Note the use of the word “improve” in the Facebook example and think about how those “improvements” can + will be used to modify and improve your behaviour.   


Fast-forward 5 - 10 years and do a mash-up of digital artistry, holographic projection, advanced in-bound + out-bound contact management, a few unscrupulous organizations and you get . . . complete fucking CHAOS!

 Companies like Google, Amazon and Microsoft have the knowledge, data, ability and the motivation to develop + deploy Artificial Intelligence driven Advertising Androids that are smarter than you are and that draw on, in real time, data that enables them to sell you anything, anytime, anywhere from the comfort of your own intimate mind-set.

 In the past, people complained that blatant advertising cluttered and got in the way of a good TV show, a newspaper or magazine read. But in the past ads looked like ads and there were laws against “subliminal advertising”, advertising to children, as well as cross-border advertising laws. 

 Advertising Androids will change all that because you’ll be approached in a kind + convincing manner that includes your demographic + psychographic preferences with personalized responses filtered through the world’s most engaging sales techniques - based on global empirical data. The same kind, but a very advanced version of the A.I. that Mr. Garry Kasparov lost to 23 years ago.

Check Mate + Caveat Emptor!