Rain


I went to Jeff and Lori's wedding today. The rain stopped just before they took their vows and started again just as their were being introduced to us as Mr. and Mrs. G.
The big raindrops that landed on Lori and Jeff today will become, what we in NLP call, 'anchors' - a visceral reminder of the moment. I'm willing to bet that for the rest of their lives that when light afternoon rain drops land on their heads or shoulders they will be reminded of today.
Many marketers use anchors to help lock in their product or service experiences. McDonald's does it overtly with (collectible)toys in their kids meals. Disney brings cartoon characters to life that shake your hand and pose for pictures. Apple does it more discreetly - turning a device into an extension of you.

The next time it rains and you think of 'anchors' you'll understand better how great marketing and advertising works.

Routine


I'd say that Charlie loves routine as much as my wife hates routine. I'm more like Charlie than Michelle. For the last three months Michelle and I worked hard to get our home in Toronto ready to rent in April because we needed to move to Winnipeg. I tried my best to keep Charlie calm by respecting his routine: including feeding, down and walk times. To make a long story short we got through it all and now we're setting up a new life in Winnipeg where we'll help care for Michelle's father. And Charlie has become a different dog. In Toronto he was the cock of the walk, the dominant dog who challenged all comers. Here he's the new kid on the block, treads lightly and never strays far from my side or the house for that matter. It's been two weeks now and each day we walk the same 4 km. route to help him establish a new territory he can mark - and make his own. It's working. He's becoming more relaxed and walks with greater confidence and purpose. And we have to go around his territory counter-clockwise. Very important. Why? Please re-read the opening sentence.

Old Habits


Last week Charlie + I played our last game of snowballs for the season because the last of the spring snow is all gone. But if you go into the shaded forests that we like to walk through there are still some ice-paths; they're the summer paths that become the winter paths and over the course of the winter the snow on those paths turns to dense ice and is the last bit of winter to melt away.

On either side of these (six foot wide) ice-paths there's dried grass from last fall to walk on. But old habits die hard.

Charlie slips and slides along these ice-paths because . . . that's the path.

Sound familiar? Look familiar? Feel familiar?

Sometimes I too catch myself moving or thinking along an old path while there's often a better paths right in front of me.

 

 

 

We learn as we go


This is my creative muse Charlie. I was just teaching myself how to add pictures to my blog and - voila!  This picture was taken by a Piotr Organa here in Toronto, Canada. His specialty is dogs + cats. You can see much of his wonderful (published + unpublished) work here: http://www.organa.ca/pet/

feb-5-2009

Driveway is a new game


Driveway" is the name of a game Charlie taught me last month. Here's how it works.

1. I take some action the suggests to Charlie that I will be going outside.
2. Charlie zooms around and finds a ball as fast as he can and follows me wherever I go. Hopefully outside.
3. If I stand outside our door, Charlie drops the ball in a corner, trots 1/2 way down the driveway, turns, stands and stares at me.
4. I throw the ball, he catches it, returns it, trots 1/2 way down the driveway again, turns, stands and stares. And so it goes.
5. The game is exactly the same length as a piece of string.
6. Driveway can only be played when he and I are alone in the driveway because a third player might steal the ball.
7. Late evening, just before bedtime is the only time he plays this game.

Weird but very cute.