This driving school's name reminds me that different people see life in VERY different ways and that when we take the “perspective” of others for granted, we are making a very big mistake. Understanding how someone arrives at their interpretation of reality - or a creative decision is critical to doing more, and better, work for them that is just like, or very unlike, the work that was done before.
The agencies I work with like to brain-storm. Or have ideation sessions. Some work better than others.
Here’s some insights as to why.
Brainstorming 101 takes a “free-for-all” approach to the act of exploring options. It’s a great approach if the challenge is very open ended: “We won $10,000. What should we do with the money?”
Brainstorming 201 is more akin to identifying all of the ways that something can be done. Moving a one kilo box from point A to B for example. Then comparing and ranking the options against your objectives + conditions.
Regardless of which approach you use, here are a few tips that will help you achieve better session outcomes.
In our local dog park the city put a fence around these young trees that protects them from misuse + abuse by too many people and dogs, but lets all the good things in: light, air, rain, snow, birds and squirrels.
I took this picture in the afternoon, the day after a fresh snowfall. Every square meter of ground around the tree enclosure is trampled and tossed.
But with-in the enclosure all is calm.
I think we all need a retreat that allows the good stuff in but keeps the madness at bay on both professional + personal levels if we're to do our best. It’s why I’ve come to love working alone - from home.
This piece of Diablo sandpaper (made in Switzerland) is a WONDERFUL example of the strategic use of one colour to defend their brand position.
Diablo uses the colour red to distance the brand far away from all the other brown (wood) and grey (metal) sand-paper options out there (mostly from China).
The brand also uses the same red for all their cutting tools - making it easy for users to connect “the dots” and to help reinforce brand loyalty: it quickly sorts the world into two piles: a small one with the correct red Diablo parts in it, and a very large one with everything else in the world in it.
Simple + brilliant.
By Laura Brehaut, December 22, 2016
Four Robin Hood restaurants opened in Spain in 2016, devoted to serving dinner to the needy free of charge. By day, the four restaurants are quintessential Spanish bars, serving coffee and snacks to paying customers, but at night, homeless people can dine at tables set with tablecloths, cutlery and crockery, free of charge. Father Ángel García Rodríguez, president of non-governmental organization Messengers of Peace (which he founded 54 years ago), came up with the concept. The model addresses the fact that it’s difficult to “regain a sense of dignity and purpose” when eating in a soup kitchen. “To get served by a waiter wearing a nice uniform and to eat with proper cutlery, rather than a plastic fork, is what gives you back some dignity”. “The inspiration came from Pope Francis, who’s spoken again and again about the importance of giving people dignity, whether it’s through bread or through work. So we thought, why not open a restaurant with tablecloths and proper cutlery and waiters? People with nothing can come and eat here in the restaurant and get the same treatment as everyone else. It’s just common sense.”