Impressed?

Here's why this picture of my friends' daughter doing paddle-board-yoga should matter to you and the brands you care for.

What products are designed for and used for are two very different things.

Utility can differ dramatically by all sorts of variables you've never dreamed of.

Product attitudes can change incredibly fast - like those towards paddle boards (and yoga).

This picture is worth 1,000 words on the subject of monitoring those who love your brand.