Across North America everybody wants more for less – plus a lifetime guarantee. To satisfy this insane and insatiable desire for more cheap food, goods and services, we’ve sent millions of jobs to Asia and India. We’ve also done a wonderful job of teaching our kids that many jobs are not worth doing or having. This mentality has shut down industries and laid waste to cities, towns and individuals all across America and Canada. Where will this end?
When companies do not earn decent profit margins their foundations crumble.
A client of mine had his website designed and built in the Philippines to save money. They charge 75% less than I do. Some of the money he'd paid me went back to his car dealership when I needed auto parts or service. The money he paid to the company in the Philippines left Canada and will not be used to buy any of his vehicles, parts or services on Black Friday, or on any other day of the year.
He thought he was smart . . .
He taught his customers to look for "Fast & Cheap" - not for "Good and long lasting".
He's no longer in business . . .
He couldn't make up in volume what he lost on margin.
When you charge a fair price and invest the profits in our people, our communities, and industries, we all grow stonger, better and smarter.