Attention Brand Builders

My grandfather fought in WW1 from 1914-1918. Life in Germany after WW1 was never the same. My father fought in WW2 from 1939-1945. Life in Germany after WW2 was never the same. He came to Canada in 1954 (rather than the U.S.) because Canada didn’t draft soldiers - so his four sons would not be pulled into the Vietnam War (1955-1975). In high-school I had two teachers who were “draft- dodgers”. Life in America after that war was never the same. So now we have the Global Covid-19 epidemic. Around the Globe epidemiologists, economists and political leaders all have different perspectives. But all agree life will never be the same. 

Instead of lamenting the past, maybe we should prepare to embrace and explore the future because this is a rare, once in a generation chance to REALLY step back and away from the numbers you typically run your business with and develop a multi-dimensional perspective on a new way forward using your whole team to look at things from a broader perspective to identify what (still) makes sense, what needs work, what has to go and what needs to be replaced. 

We all have a choice: defend the status quo, or explore new paths that are better suited to the post-CV-19 era. 

• How does that affect how you look at the world around you? 
• What kind of products and services are thriving? Which ones are history? 
• How do these trends affect you personally and professionally? 
• How about your current job and your job description? 
• How about the team dynamics: how and where you work with others. 
• How about your company culture and brand values? 
• How about the way you + your Co. can prepare for and embrace the brand-new post CV-19 era? 

You, dear reader, fall into one of these three groups: 

You make things happen, watch what’s happening or wonder what happened. 

Only those in the 1st group - the ones with a bias for action who make things happen, embrace these turbulent times because “where there’s turmoil, there’s also opportunity.”

Enjoy your day + your journey - Frank Wehrmann 

Post Script:

I wrote this article to challenge myself and my readers to act insightfully, rather than react emotionally to the turmoil brought on by Covid – after which the world isn’t the same.

In hindsight I can add another major global game changing event that has changed the way you’ll look back on 2023 and how you’ll navigate 2024 and beyond; ChatGPT(4), as well as all other L.L.M.