Faster Better Cheaper

I just saw this online - with no credits, and it reminded me of my father who was a Master Cabinet Maker in Germany before he and our family moved to Canada after WW2. He used to tell me stories about some of the clients that came to the family business in the early 1900s with their unrealistic design, delivery date and price expectations.

In Canada he managed the construction and subsequent maintenance of a dozen large office buildings in Toronto. He used to tell me stories about some of the clients that came to the construction company's head office with their unrealistic design, delivery date and price expectations.

While I spent my career in advertising, I ran into my share of those clients too. They didn't know much, but they all knew how to make any well thought out idea or campaign much "better", how to get the job to the finish line faster, and how do do it cheaper.

Clearly this studio has met one too many clients who know it all.

I love their polite response.