Make your logo more memorable

I'm reading a great book about how the brain works. Memorable stuff needs to appeal to you on an intuitive and emotional basis - not on a logical basis.

The logo on the left, while 'cute', it has a logical bias - helping me understand the brand name by showing me a picture of a crocodile. But it doesn't tell me what the brand manufactures. 

The logo on the right is far more creative and intuitive.

And more memorable.